A product launch exploration that makes some seriously good points.
(Spec project)
Despite their cult brand status on social media, Versed has struggled to translate their cool girl image to email. In this exploration for their Dew Point moisturizer launch, copy makes a statement and sells.
Each email follows the same copy framework: Make the product sing, hit the high notes, bring in the chorus.
Bulleted sections deliver product details without overloading the eye.
And playful puns establish Dew Point as a name to be remembered.