A landing page for STEEZY Studio work.
With over 1,000 classes, 100 instructors, and 10 beginner programs, STEEZY Studio is the best place to learn dance online. As a company founded by dancers, they’ve made it their mission to build custom tools that make at-home learning easy and deliver dance knowledge in a way that’s fun, trend-forward, and approachable.
Throughout my two years at STEEZY, I not only revamped the entirety of the site copy to better align with their core customer, but also ran conversion rate optimization tests to ensure that every creative update was data-driven too.
I worked directly with talent to concept, script, and produce commercials that communicated their personal style while matching the STEEZY tone.
I gave the email marketing communications a slick update, using a balance of dance puns and slang that spoke to the culture-conscious audience and relatable language that could make any new dancer feel like a member of the fam.
I wrote a wide variety of long-form pieces, including personal essays, company communications, dance guides, and Buzzfeed-style easy reads. Each piece is SEO-optimized and carefully outlined to promote conversion. See steezy.co/blog for more!