After ending their contract with a creative agency, luxury shirting and knitwear brand Frank & Eileen invited me (an intern at the time) to step up my role to include copywriting for the company (email blasts, social media, wholesale projects, packaging, etc). While the previous agency had made the client base more than familiar with cheeky puns, I worked to curate the tone of voice to honor the luxury nature of the product and give the client much needed details as to why every F&E piece is an absolute essential.
Frank & Eileen is a shirting brand, born in Ireland, woven in Italy and sewn in sunny California.
F&E has a unique blend of the elevated air associated with Italy and the laid back vibe of Los Angeles.
Each email campaign speaks to the effortless lifestyle of bi-coastal, upper class clientele.