by/rosie jane is fueled by its playful personality on Instagram, which balances harder-hitting issues like feminism & bettering the environment with fun, relatable witticisms. To bring the spirit of rosie’s social feed to a daily newsletter, this email series features mini listicles designed to give the client “a daily dose of happy”. This format allows for relatable story-telling, added value to the reader & a creative way to push product without feeling pushy. With online purchases, clientele are shipped a reusable tote with messaging that reinforces the brand’s core values & playful personality.
With a growing reputation as just a “healthy cleaning products” company, Grove Collaborative was ready to expand their image — and market. The solution? An updated brand that makes a fully sustainable lifestyle feel both accessible and aspirational at once.
Email copy was refreshed with a cool, confident tone.
Educational content was given a more digestible (and dare I say fun?) form.
Statistics and numbers were leveraged across all touchpoints to build trust, back up storytelling, and spur product discovery.
And customers were celebrated at every step of the way.