Jaw-droppingly beautiful photography, exquisitely designed silhouettes and a curatorial eye for all things eye-catching have brought Shaina Mote’s clientele back, season after season. While Shaina Mote demonstrates expert ability in visual styling, the majority of their copy remains technical and dry. In this re-imagining of the Shaina Mote website & newsletter, copy is given context beyond the technical. Subtle use of wordplay, romantic language & descriptive copy that tells stories rather than lists features are used to connect to the reader without losing a sense of elevated taste.
Parade is a playful lingerie brand boasting sustainable materials, diverse models, and youthful energy. While their Instagram persona carries the brand’s fun and sexy tone well, their website was in desperate need of more confident copy.
Emails were refocused as subtle color stories with copy that plays on pop culture.
On-brand blog posts were added to provide value to Parade fans who want to connect with both the product and its many uses.