Owned by Swedish born interior designer, Isabelle Dahlin, deKor artfully mixes eclectic tastes in a way that feels both worldly & “quintessentially LA” at once. To capture the approachable nature Dahlin curates in her spaces with a sharper, more impactful tone, new ads & social posts were executed with short, intuitive statements – the kind of things your more design-oriented friend would say when helping you upgrade your apartment. In long form branded posts, Dahlin’s voice is intertwined with the content, providing context for the taste level and expertise you can expect on your first visit in shop.
uncommon goods is an online gift shop featuring quirky items and class experiences for your hardest to shop for friends.
The playful product offering called for an equally playful tone that guides the shopper to select gifts that fit the unique people in their lives.
Each product page sparks an "aha, that's SO xyz!" moment, making the gift shopping process a fun, reflective journey rather than a stressful shot in the dark.
Emails feature products grouped by gift situation & recipient, delivering click-worthy subject lines and value in the inbox.